The article discusses a Gen Z journalist's experiences revealing a significant misunderstanding of journalism among her peers. Interactions reveal that many young individuals conflate public relations with journalism, unaware of the critical difference regarding editorial independence. This confusion is prevalent amidst a backdrop of declining traditional media and the rise of social media influencers, which have blurred the lines between news reporting and sponsored content. The author suggests that this issue reflects a broader media literacy crisis within Gen Z, with implications for trust in journalism.
The conflation of PR and journalism reflects a concerning trend among Gen Z, highlighting a widespread misunderstanding of the role of journalists in society.
As traditional journalism struggles, the rise of influencers and commercialized content challenges the notion of editorial independence and the integrity of news.
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