The article discusses the dilemma facing news organizations regarding reporters' excessive use of Twitter. It highlights a paper from Journalism Studies analyzing The New York Times' updated social media policies. The study reveals that these policies successfully led reporters to decrease their tweeting frequency and focus more on professional content rather than personal interactions. This shift indicates the influence of organizational control over individual practices and the ongoing conversation about balancing social media engagement with professional responsibilities.
The study found that NYT news workers conformed to the updated social media policies, leading to a reduction in tweeting frequency and a shift toward more professional content.
Twitter became an enticing platform for reporters, merging the thrill of real-time news and community interaction, often prioritizing retweets over audience engagement.
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