Despite the challenges facing the news publishing industry, 83% of publishers remain confident about their future, highlighting an unexpected resilience in the market.
64% of news publishers report profitability in their operations, with 80% expecting profits to rise next year, indicating a turnaround outlook in the industry.
Research shows that ads on traditional news platforms outperform social media ads, with a 77% increase in brand performance, making the news landscape valuable for advertisers.
Advertisers are beginning to shift their brand safety approaches by recognizing that keyword blocking could lead them away from high-quality news inventory.
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