How sending fewer emails and content previews improved The New Yorker's newsletter engagement
Briefly

from Digiday8 months ago
Last August, The New Yorker began sending newsletters less frequently and giving paid subscribers early access to content in their inboxes, leading to increased engagement.
Digidayhttps://digiday.com/media/how-sending-fewer-emails-and-content-previews-improved-the-new-yorkers-newsletter-engagement/
The publication's daily flagship newsletter has over 2 million subscribers, with newsletters having the highest subscriber conversion rate among The New Yorker's organic referral sources.
Digidayhttps://digiday.com/media/how-sending-fewer-emails-and-content-previews-improved-the-new-yorkers-newsletter-engagement/
Read at Digiday
#newsletter-strategy #subscriber-engagement #audience-growth
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