How MrBallen Built a True-Crime Empire
Briefly

This really is who I am. I'm the dude who wears flannels and backwards hats and tells stories. My character is just a slightly exaggerated version of me.
After serving as a U.S. Navy SEAL, my content-making career began around 2020, which kicked off with a viral TikTok about the Dyatlov Pass incident.
My YouTube subscribers helped ease the discoverability issues many podcasters face. True crime was the first area I chose for podcasting.
The growth of my brand can be attributed to my connection with talent manager Nick Witters, who significantly contributed to bolstering the MrBallen identity.
Read at The Hollywood Reporter
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