In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement - all while optimizing for how those metrics can be best monetized.
Long Lead's mission is to give journalists the ability to tell their story in the most effective way possible - not the most efficient way possible.
Long Lead then provides the journalist with the technical resources, staffing, time and - most importantly - funding to create the project.
The business model of [using] attention [to] monetiz[e] journalism is leading to a decrease in quality.
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