As audiences have become more segmented, a one-size-fits-all message no longer resonates. Simply pushing out content with a singular point of view is no longer effective.
The Pew study shows that nearly two-thirds of Americans say news influencers have helped them better understand current events and civic issues.
News influencers engage directly with their audiences by sharing digestible content in a way that builds trust, which, in turn, generates return visits and engagement.
This shift in how audiences consume media doesn't signify the end of traditional journalism; it presents an opportunity for journalists to adapt and thrive.
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