How digital publishers are engaging the next generation
Briefly

Young audiences, particularly Gen Z and Gen Alpha, who were not raised on print media, are driving the demand for innovative news consumption methods.
These younger generations value authenticity, trust, and news that is personally relevant or actionable, emphasizing the need for media to adapt to their preferences.
The 'Next Gen News' report highlights critical trends like digital multitasking, trust in influencers, and personalized news experiences that shape young audience engagement.
Read at Digiday
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