"Marketing is a creative discipline, attracting people with outside-of-the-box ideas, yet marketers face anxiety towards data despite recognizing its value and the potential of AI."
"A new study from Canva shows that while marketers acknowledge the importance of data, many exhibit hesitance due to anxiety about technology and its applications."
"Only 44% of marketers feel confident when starting a data-heavy task, indicating a significant gap between the valued skills and the actual proficiency in data usage."
"More than 75% of marketers want to improve their data work skills and believe that AI could streamline processes, but effective tools and training are also needed."
The latest CMO newsletter from Forbes highlights a study by Canva revealing marketers' apprehension towards data, despite acknowledging its importance in enhancing their effectiveness. Many marketers exhibit anxiety related to technology and data usage, with about two-thirds feeling uneasy and a substantial portion avoiding data tasks entirely. Despite regularly interacting with data, less than half feel confident in managing it, often making errors in spreadsheets. Yet, a strong desire for improvement persists, with the majority believing that AI could assist in automating repetitive tasks, provided that more user-friendly tools and ongoing training are also available.
Read at Forbes
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