"Having publishers helps to make your platform a go-to place for news," said Daoud Jackson. "Having authoritative news means when people want to see what is going on, they come to your platform first."
Bluesky is rolling out the red carpet making it easier and more enticing for publishers to sign up and start posting. Unlike platforms that tightly control publisher verification, Bluesky takes a hands-off approach.
If publishers were a cornerstone of Bluesky's 2024, they'll be even more pivotal in 2025. The audiences they draw could be a critical factor as the platform navigates its growth story.
With a daily growth rate of a million users, Bluesky's rapid ascent makes it a platform to watch closely. It's only officially launched to the public last year.
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