Google is conducting a "time-limited" test in which it will remove news articles from EU-based publishers from its search results for 1% of users in select countries to analyze the impact on traffic and user engagement.
The test will allow EU news publishers to see how much traffic they could potentially miss without Google, suggesting a warning sign regarding the importance of the platform for their online presence.
Google’s past experiences dealing with regulations such as the European Copyright Directive and the $272 million fine from France indicate the company's ongoing challenges in balancing compliance and operational practices.
By temporarily excluding news from select EU countries, Google aims to gather data on user behavior regarding news consumption in search, similar to Facebook's exploration of its News tab.
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