The article highlights the advertising performance of TV networks as they transition to streaming. Despite growth in streaming ad revenues, it is insufficient to balance the decline in traditional TV advertising. Fox stands out, fueled by revenue spikes from political ads and significant live sports events. The success of its ad-supported streaming service, Tubi, with a 31% revenue increase, exemplifies the potential of streaming platforms. However, the overall trend indicates ongoing challenges for traditional ad revenues, particularly for networks like Paramount and Warner Bros. Discovery.
Fox's growth is largely due to political advertising and popular live events, showing that while streaming grows, traditional TV still holds significant value.
Fox's Tubi saw a 31% increase in ad revenue year over year, driven by a mix of political ads and growing streaming audiences.
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