Fox News dominated the cable news landscape in November 2024, achieving an unprecedented 62% share of viewership, and later soaring to 73% post-election. Its record ratings continued with audience surges in prime time, as viewership shifted away from competitors, particularly MSNBC and CNN, which saw significant drops in their ratings, especially after Trump’s victory. This highlights Fox’s trend of consistently leading the cable news market, particularly within the crucial 25-54 demographic.
Post-election shifts in viewer preferences were striking, with Fox News gaining an incredible 147% in the 25-54 demographic and 86% in total prime time viewers, while CNN and MSNBC faced steep declines of 39% and 52%, respectively, in their prime time audiences. This dramatic contrast underscores the loyalty of Fox's audience and the challenge posed to rival networks who must quickly adapt to regain lost audience attention, especially after major political events.
Even with the challenges faced by MSNBC and CNN post-election, they still managed year-over-year increases in their ratings, with CNN up 17% in the key demographic compared to the previous year. MSNBC is also trending toward having its most-watched year since 2021, showcasing resilience in viewership amid historic shifts in audience behavior following major elections. Their ability to capture and maintain audiences during specific events is a key aspect of their overall viewership strategy.
Fox News not only scored the top 14 shows for the month including The Five with 4.4 million viewers, but its performances indicate a strong command over the cable news landscape. As Trump's presidency began to shape public discourse, Fox News’s appeal in prime time segments solidified its dominance, creating a significant gap with its rivals, who struggled to match Fox's extensive reach and viewership numbers.
Collection
[
|
...
]