The traditional story format is under pressure from social media, AI, and evolving consumption patterns, rendering mediocre text-based storytelling increasingly obsolete.
Media organizations must adopt a "barbell strategy" focusing on immediate, efficient news delivery and in-depth reporting to meet audience needs.
Focusing on extremes may feel uncomfortable, but can provide clarity; both rapid yet shallow content and authoritative deep reporting have unique value.
The flood of mediocre content from traditional media, attempting to cater to all, leads to vulnerability and a diminished relevance in today's media landscape.
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