Should the imperiled social media company survive the crippling advertising boycott it is currently facing, Musk will find new and inventive ways to make the platform even more unusable for both average users and major figures alike in the media, sports, politics, and business worlds. And the billionaire conspiracy theorist's own personal conduct will further alienate large organizations and notable luminaries, who will come to the realization that empowering him not only comes at a high cost to their own reputations, but is ethically indefensible.
The simple answer is they cannot. It is untenable. And, while most have refused to digest this news, perhaps as a function of Twitter's former reputation and utility, the process is finally beginning. The platform's largest advertisers have abandoned the company in droves. And now, there are early signs that influential users and companies are setting up shop elsewhere, namely Meta's competitor platform, Threads.
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