Streaming platforms, particularly Netflix, are increasing efforts to sign popular YouTubers for significant content deals. This strategic shift follows the commercial success of MrBeast’s Beast Games, which reportedly earned Amazon over $100 million. Major creators like Dude Perfect and Mark Rober are in talks with Netflix, although challenges arise from Netflix's content promotion policies. The competition is stiff, as platforms like Amazon offer more flexible terms that appeal to creators who monetarily benefit from product promotions. Previous successful YouTuber partnerships illustrate Netflix's long-standing interest in this market.
Netflix and other streaming platforms are stepping up efforts to sign YouTubers, which could mean big streaming deals for sports channel Dude Perfect or former NASA engineer Mark Rober, reports The Wall Street Journal.
The Journal writes that streaming platforms' creator-signing ambitions have "shifted into overdrive" in response to the success of MrBeast's Beast Games.
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