"Digital media consultant Mark Challinor interviews Sherry Weiss, CMO of Dow Jones, focusing on pivotal growth strategies for 2025 at The Wall Street Journal."
In a recent interview, Sherry Weiss, CMO of Dow Jones and The Wall Street Journal, discussed the company's growth strategies for 2025. Weiss emphasized the unique business model of Dow Jones, which combines premium news with B2B products, enhancing customer engagement and retention. She highlighted the importance of cross-title and cross-product interactions that have driven subscription growth. Additionally, initiatives like the Wall Street Journal Leadership Institute are aimed at fostering connections among executives to address industry challenges, showcasing the brand's commitment to not just media but integral business insights.
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