Dustin Siggins, founder of Proven Media Solutions, addresses media bias impacting public relations, emphasizing that clients often struggle with the nuances of media standards. Challenges range from mismatched content lengths to preference for recognized figures, complicating the pitch process. PR professionals must educate clients on the inherent biases in media coverage, comparing it to sports referees favoring specific teams. Insights from industry insiders reveal that success relies on compelling narratives rather than connections, with a focus on profitability shaping media interests.
Media bias can stop your clients from getting in the press, as PR pros must navigate established standards that often favor familiar voices and compelling stories.
Getting media coverage isn't like being in the mob. Communications professionals can't just set up a meeting with the boss and get our clients coverage.
The media primarily engage in eyeball discrimination over thought discrimination. Outlets must be profitable, leading to bias in favor of stories that attract audiences.
We have to help clients understand the bias and how to get around it, as securing coverage in top-tier outlets is not an easy endeavor.
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