"Links in tweets are detrimental to engagement, as evidenced by the low interaction rates of major news outlets like The New York Times, which has 53 million followers but often receives only a few hundred likes and retweets on urgent news posts."
"Despite Twitter's role in breaking news, it generates only about 1.5% of traffic for most publishers, indicating that while it serves a unique function, its overall impact on traffic is minimal."
"Nate Silver criticized the platform for becoming 'next to useless' for following breaking news, highlighting that the algorithm's penalties for links hinder the visibility of important updates."
Recent analysis shows that links in tweets hurt engagement for news publishers on Twitter. Despite having millions of followers, major news outlets like The New York Times receive minimal engagement on urgent news posts. Historical data indicates that Twitter drives little traffic to news sites, and its algorithm penalizes posts with links, further diminishing their effectiveness for breaking news. This trend raises concerns about the platform's utility for news dissemination.
Read at Nieman Lab
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