Defector, the employee-owned sports and culture website founded by former Deadspin staffers, had another good year.Their second annual report shows the news site brought in $3.8 million and nearly every dollar came from readers.Just as in its first year, 95% of revenue came from subscriptions and the rest from site sponsorships, podcast advertising, live event ticketing, monetization of their Twitch, Amp, and YouTube channels, and merch like their "Quit Your Job" hoodie and "Defecator" one-piece for infants.
#people #back #years #approximately #subscribers #respondents #subscriptions #digital-advertising #annual-report
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