CNN is experimenting with a paywall to adapt to declining cable viewership and build a sustainable business model through digital subscriptions.
Mark Thompson, CNN's CEO, believes technology can help deliver journalism for which readers will be willing to pay, marking a significant strategy shift.
The network plans a metered paywall model to gauge customer demand, following successful subscription strategies from publications like The New York Times.
With many CNN users historically accustomed to free content, the approach to implementing this paywall is sensitive and requires careful audience monitoring.
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