CNN is undergoing a significant transition, with plans to cut around 200 jobs in traditional television while adding an equal number to enhance its digital capabilities. Chairman Mark Thompson emphasizes the need for this change as an urgent response to evolving audience behavior in news consumption. Warner Bros. Discovery will support this digital transformation with a $70 million investment. Upcoming initiatives include a streaming digital product and a lifestyle-oriented service, reflecting CNN's commitment to securing its future as a leading news organization in a digital world.
In a memo to employees, CNN chairman Mark Thompson stated, 'The changes we're announcing today are part of an ongoing response by this great news organization to profound shifts in the way audiences in America consume news.'
Thompson emphasized the urgency of transitioning to digital platforms: 'If we do not follow the audiences to the new platforms with real conviction and scale, our future prospects will not be good.'
Thompson further elaborated that the changes aim to secure CNN's future: 'Our objective is to shift CNN's gravity towards the platforms and products where the audience themselves are shifting.'
CNN is also preparing to introduce a new digital product that will allow customers to stream content online, reflecting a significant shift in the network's focus.
Collection
[
|
...
]