CNN's paywall, announced by executive VP Alex MacCallum, signifies a strategic shift towards establishing a sustainable digital subscription model for their online news platform.
As part of their new strategy, CNN will offer subscribers benefits such as exclusive election features, original documentaries, distinctive journalism, and fewer digital ads.
While users are initially informed about the need to subscribe after a certain number of free articles, CNN’s homepage, breaking news, and live stories will remain accessible without subscriptions.
MacCallum emphasizes that this paywall is just the beginning, as CNN plans to evolve into a more consumer-oriented digital product company by expanding their offerings and engaging new audiences.
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