CNN has launched a new subscription model, marking its first attempt at a paywall. The cost is $3.99 per month for unlimited access.
CNN's subscription will allow users unlimited access to articles along with benefits like exclusive election features and original documentaries, as MacCallum outlined.
The company had previous experiences with paid content, having attempted CNN+ in 2022, which lasted only 30 days before it was discontinued.
MacCallum emphasized plans to invest in enhancing user needs and to widen their audience engagement through this new subscription model.
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