Many big brands are inadvertently advertising on YouTube channels that promote racist falsehoods about Haitian migrants, raising concerns about the reliability of news coverage.
Google's efforts to tackle misinformation on YouTube highlight the complexities of distinguishing misinformation from opinion, leaving brands in a difficult position.
The only two options for brands facing this issue are to either avoid news altogether, which harms journalism, or engage with potentially misleading content.
YouTube news content notably drives higher audience engagement for brands, making it a significant consideration in advertising strategies despite the risks associated with misinformation.
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