Former President Trump reached way more potential male voters with his three-hour Rogan conversation (33 million views over the weekend) than he could have with a dozen or more appearances on Fox News, CNN and MSNBC combined. All three cable news networks skew very old in viewership, with median ages ranging from 67 to 70.
Vice President Kamala Harris reached more young women on Alex Cooper's "Call Her Daddy" podcast, a show about sex and relationships, than she could on CBS' "60 Minutes" and ABC's "The View" combined. Both shows skew very old, too.
Memes, prediction markets and long-form podcast interviews shape the conversation as surely as any front page. This new fragmented reality is the future - not just of elections, but also for how America learns about business, products, technology, culture and current events.
It's how reality will be shaped and "truths" hardened. It's where partisans will sharpen and spread their ideas - or lies. It's where trends and misinformation will be born and trafficked.
#political-campaigns #media-evolution #information-distribution #audience-engagement #misinformation
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