The gripes: The execs are moving too fast, too bluntly, too haphazardly to change their storied newspapers, knowing little about how U.S. media really works. Media writers lap it up: It's a juicy story...fear they could be next.
But Lewis and Tucker are spot-on in their belief that media - even their great American brands - is broken. Only urgent, dramatic change will save most companies.
This is the most difficult environment for media in my lifetime. And it's not close. And it's not easily fixed...
Social media is dying as a reliable source of readers...A lot of it. At Axios, we're still growing ours, but that's an anomaly when you look across the landscape. Lewis found the Post has lost half its monthly audience since 2020...
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