"It is important that digital platforms play their part. They need to support access to quality journalism that informs and strengthens our democracy," Michelle Rowland said.
"The real objective is not to raise revenue—we hope not to raise any revenue. The real objective is to incentivize agreement-making between platforms and news media businesses in Australia," Stephen Jones said.
Tech organizations earn vastly more than the news media organizations responsible for the news. Canberra wants the companies to compensate publishers for their news links and pass on some of their advertising revenue to Australian media outlets.
The tech giants will be taxed if they fail to make deals with local media. The tax would apply from January 1 to tech companies that earn more than 250 million Australian dollars a year in revenue from Australia.
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