Launched in 2014 by Derek Jeter, The Player's Tribune was instrumental in a shift towards personal storytelling in sports, emphasizing individual athletes over teams.
The site now faces challenges in a tough digital publishing climate, with significant fluctuations in traffic numbers, showing 629,000 visitors in January 2021 versus just 122,000 this year.
Minute Media, the current owner, is looking to expand The Player's Tribune into print and licensing deals, marking its 10-year milestone amid industry adversities.
According to CCG Social's Sebastian Arriagada, ‘People follow people, they do not follow brands,’ highlighting the human connection driving sports engagement in media.
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