AOP's Richard Reeves on why publishers need to break sole reliance on advertising

Richard Reeves of the Association of Online Publishers discusses how digital publishing is evolving. With nearly 40 years in the industry, Reeves emphasizes the need for premium publishers to adopt diverse revenue strategies beyond traditional advertising. He highlights various models such as flexible paywalls and crowdfunding that can help sustain quality journalism and editorial environments. The AOP plays a crucial role in advocating for digital publishers, addressing issues like ad quality and regulatory challenges to support the industry's growth as it adapts to modern demands.

"As we venture further into 2025, the diversification of revenue strategies for digital publishers is encouraging, breaking reliance on advertising to sustain the ecosystem."

"The AOP is committed to maximizing opportunities for premium publishers while tackling critical issues such as ad quality, monetization, and evolving regulations."

Read at The Drum