A+E Networks announced its rebranding to A+E Global Media to better represent its extensive global portfolio and numerous content assets. Paul Buccieri emphasized the innovative nature of the organization, while Toby Byrne noted that the previous name didn't capture the global aspect of distribution across various digital platforms. Additionally, the company is rebranding its ad sales team to A+E Media Solutions, reflecting its broader capabilities beyond conventional ad sales. This transformation signals a significant shift in how A+E approaches content and advertising in today's media landscape.
"The name A+E Global Media reflects who we are today-an innovative, multiplatform content engine that reaches audiences everywhere," Paul Buccieri, president and chairman, A+E Global Media, stated.
Toby Byrne emphasized that while A+E Global Media's core linear networks remain important, the new name captures the difference in today's global content consumption across various platforms.
Byrne described A+E Media Solutions as a full-service content and innovation team, moving beyond traditional ad sales to better reflect their capabilities and contributions.
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