The podcast series 'Advertising: Who Cares?' addresses the challenges faced by modern advertising, highlighting a growing disconnect between advertisers and their audiences. Industry veterans Brian Jacobs and Nick Manning assert that advertising is failing to resonate with the public, with many people feeling overwhelmed by its presence and disillusioned by its effectiveness. They identify a troubling trend where the focus has shifted from quality and creativity in messaging to mere metrics and exposure rates, reflecting a systemic crisis in the advertising industry.
Advertising is failing and not just in the sense of declining effectiveness - it’s failing its audiences, clients, and the media ecosystem.
The public feedback very consistently shows they don't like a lot of the advertising they are subject to; they feel bombarded.
It used to be that advertisers were concerned about the messaging they put out, worrying about creative execution; today the focus is on numbers.
This initiative isn't a nostalgic look at the past but a sobering diagnosis of an industry in crisis, calling for systemic reform.
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