Bobbi Althoff, at just 27, capitalized on the emerging social media platform TikTok, leveraging her personal experiences to create engaging, profit-generating content that resonates widely.
Her strategically awkward style and casual, unscripted podcast format have attracted a diverse audience, expanding her niche mom-content to entertain a pop-culture-obsessed fanbase.
Althoff's success is a testament to how niche communities on social media can be harnessed to build lucrative brands, as demonstrated by her annual revenue of $2.9 million.
Selecting the 2025 honorees, Forbes emphasizes the innovative entrepreneurs and creators under 30 who are reshaping the media landscape in unprecedented ways.
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