In light of ongoing funding challenges, only 1.28% of ad budgets are allotted to online news, raising concerns about the viability of impartial journalism.
Unilever's Herrish Patel confirmed that they spend less than 1% of their US advertising budget on digital news, yet allocate 20% to social media platforms.
The GARM organization’s dissolution and troubling testimonies highlight the ongoing debate about brand safety and the misallocation of advertising budgets away from trusted news.
Despite numerous brand safety issues on social media, companies prioritize those platforms over reliable news content, risking the integrity of journalism.
Collection
[
|
...
]