Zeta Global announced an upcoming video call to address allegations from a Culper Research report claiming the company engaged in dubious contracts related to consumer data.
Culper Research alleged that Zeta utilized 'two-way' contracts with consent farms, enabling it to inflate revenue and raising round-tripping concerns within its business practices.
Zeta rebutted Culper's claims stating the report is filled with inaccuracies and represents a superficial understanding of their business, citing wrong financial metrics.
Allegations from Culper include running deceptive websites that mislead consumers into sharing data, with claims of ownership by a known short-seller seeking to profit off stock drops.
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