YouTube's recent Brandcast 2025 event introduced a new advertising feature called 'Peak Points,' which utilizes Gemini AI technology to pinpoint significant, engaging moments within videos. This allows content creators to insert advertisements at these high-traffic points, maximizing viewer engagement. However, the feature raises concerns about the viewer experience, as ads following exciting moments might disrupt the impact of those highlights. YouTube is also exploring additional advertising formats, including 'edge-to-edge' ads on connected TVs and shopping ads, expanding its monetization strategies.
The new 'Peak Points' feature uses Gemini AI to identify powerful moments in videos, allowing ads to be strategically placed to enhance viewer engagement.
While the 'Peak Points' feature improves monetization for creators, its impact on viewer experience may diminish the enjoyment of high-engagement moments.
YouTube aims to also introduce ‘edge-to-edge’ ads on TVs, signifying a shift towards more immersive advertising experiences for viewers.
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