YouTube is enhancing its partnership with the NFL, promoting new advertising strategies and live sports content at its Brandcast presentation. Key initiatives include a sponsorship package tied to cultural moments, advanced shoppable connected TV tools, and a new format called Peak Points. The platform will also livestream the NFL's first Friday game of the upcoming season for free on its channel. With a focus on bolstering its content and ad capabilities, YouTube aims to be a leading choice for marketers targeting fragmented audiences, showcasing its relevance and user engagement.
YouTube is deepening its partnership with the NFL and integrating with parent Google's Gemini artificial intelligence (AI), enhancing ad offerings and live sports streaming.
During the event, executives pointed to stats that reflect YouTube's central role in cultural moments, including ranking No. 1 in streaming watch time for more than two years.
Collection
[
|
...
]