YouTube is set to implement a new advertising strategy called "Peak Points," where ads will be placed at the most exciting moments in videos. This initiative responds to viewer complaints about excessive ads. The strategy aims to enhance user engagement by strategically placing ads when audiences are most captivated. Google will utilize its AI tool, Gemini, to analyze videos and determine the optimal moments for these ads. While the date for this new advertising format to launch has not been disclosed, it suggests a shift in how ads will be presented on the platform.
YouTube plans to introduce "Peak Points," advertising at key moments in videos to enhance engagement and optimize viewer impact.
These 'Peak Points' will be determined using Google's AI, Gemini, to pinpoint moments of high audience engagement for ad placements.
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