"According to a post shared on Google's Ads & Commerce Blog, the company has now brought unskippable ads to the YouTube app on TVs. The ads are designed to use AI to help optimize their deliveries. These ads will range from six-second bumpers to 15- and 30-second "CTV-only" unskippable formats."
"Over the past several years, we've seen Google take some extreme measures to increase the number of ads that reach YouTube viewers. These measures include blocking Adblock Plus users in Chrome and even slowing down load times for users with ad blockers."
Google has announced significant advertising changes for the YouTube app on smart TVs, introducing unskippable ads in 6-second, 15-second, and 30-second formats designed specifically for connected TV viewing. The company employs AI technology to optimize ad delivery and ensure campaigns reach the intended audience at optimal times. This represents Google's continued effort to maximize advertising reach across platforms, following previous strategies like blocking ad blocker users and slowing load times for those using ad blockers. The move particularly impacts TV viewers since ad blockers are less prevalent on television devices, and YouTube maintains a substantial share of TV streaming viewership.
Read at BGR
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