YouTube is working to make ad slots less interruptive | TechCrunch
Briefly

YouTube is implementing changes to its mid-roll ad strategy starting May 12 to enhance viewer experience and help creators earn more revenue. The platform will minimize ads that interrupt videos, instead placing them at natural break points. Older videos will automatically receive new ad slots, but creators can opt out of this feature. YouTube encourages creators to evaluate their manual ad placements and suggests utilizing automated options to optimize revenue. Early findings show that a combination of auto and manual ad placements can significantly increase ad revenue for creators.
YouTube's new mid-roll ad strategy aims to show fewer interruptive ads and more ads at natural break points, potentially increasing creator revenue.
From May 12, YouTube will update older videos to automatically include ad slots at natural breaks, allowing creators to opt out as needed.
YouTube discovered that a mix of auto and manual mid-roll ads resulted in a significant average revenue increase for creators.
YouTube emphasizes that it provides more options and insights for creators while allowing them to control ad placements.
Read at TechCrunch
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