YouTube is refining its mid-roll ad placement process starting in May, with a focus on improving user experience by placing ads at natural breakpoints rather than during disruptive moments. This change aims to boost mid-roll ad revenue for creators, as evidenced by an experiment showing a 5% revenue increase for channels employing both automatic and manual ad placements. The new options allow creators to combine strategies, giving them flexibility in ad positioning while enhancing viewer retention and satisfaction.
As of May, YouTube is updating mid-roll ad placement options to enhance ad exposure during natural breaks in videos, improving revenue potential for creators.
We believe this change will increase the overall mid-roll revenue opportunity for creators and reduce viewer loss due to interruptive ads.
Creators are now given the ability to combine automatic and manual mid-roll placements, offering greater control over ad positioning to enhance viewer experience.
The update observed a 5% revenue increase for those using both auto and manual methods compared to solely using manual placements.
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