YouTube has introduced a Lens search functionality within Shorts, allowing users to identify landmarks and products featured in videos. This technology incorporates Google Image Search to provide viewers with streamlined access to cultural and historical context related to their chosen clips. While it offers opportunities for influencer marketing, allowing viewers to shop for items showcased by creators, the feature comes with concerns regarding potential misuse in stalking. YouTube has reassured users that the technology does not utilize biometric facial recognition.
YouTube will offer a Lens search feature that allows users to identify landmarks and products in Shorts for cultural and shopping insights.
The new feature integrates Google Image Search into Shorts clips, creating a streamlined way to find items and learn about their history.
YouTube is cautious about privacy concerns, assuring that Lens does not employ facial recognition for stalking, yet can show results for public figures.
This Lens search capability could revolutionize influencer marketing by enabling viewers to directly find products displayed by creators.
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