In the article, the author emphasizes the importance of capturing customer insights during various interactions, such as calls and feedback sessions, to inform content strategies. It suggests that marketers often underutilize this raw data, relying instead on secondary research that can be generic and safe. The piece highlights that insights from customers can reveal their true challenges and preferences, which are essential to crafting relevant content, especially in niche sectors where stakeholders prioritize practical solutions over trendy concepts.
One customer put it simply: '[The software] auto-reads all notes, spec details, and summaries even ones buried on the 100th page of the plan sets so I don't have to sift through all the sheets.'
Collection
[
|
...
]