Your enterprise customers don't know how to buy AI - and it's killing deals | Fortune
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Your enterprise customers don't know how to buy AI - and it's killing deals | Fortune
"The most telling moment from our gathering last month of 75 senior technology executives... was a single question many of these leaders said their own enterprise customers keep asking: 'I know we need to do AI. How best to proceed?'"
"The gap - between how fast AI-native startups build and how slowly enterprises can absorb, let alone implement, what they're building - is one of the most consequential dynamics in enterprise sales right now."
"77% of respondents are actively executing on AI initiatives, and 21% describe themselves as AI-native. In many cases, experimentation is now a top-down mandate."
A recent gathering of senior technology executives revealed a critical question from enterprise customers: 'How best to proceed with AI?' This indicates a disconnect between the rapid development of AI solutions by startups and the slower pace of enterprise adoption. A survey of 123 senior operators showed that while 77% are executing AI initiatives, many struggle with implementation. The findings suggest that founders must adapt their strategies to bridge this gap, as understanding customer needs is essential for successful enterprise sales.
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