Your brand must be available physically, mentally and now for the AI algorithm

The article emphasizes the transformative impact of AI on marketing, introducing a crucial third pillar of marketing effectiveness: algorithmic accessibility. As we approach Web 4.0, algorithms will increasingly determine consumer choices. Marketers, therefore, must rethink strategies to ensure their brands are included in the AI-curated options consumers encounter. The discussion highlights the impending shift towards AI as a service, whereby personal AI agents manage and influence purchasing behavior, further complicating the traditional concepts of physical and mental availability in marketing.

This will become even more extreme as we move into Web 4.0, where AI agents will start to decide and act on our behalf.

If a brand is absent from the invisible rankings, indexes, and algorithms that shape AI decisions, does it even exist at all?

Read at The Drum