Coign is leveraging AI in advertising by producing commercials at a fraction of traditional costs and time. CEO Rob Collins highlights that their latest ad was completed in half a day, costing less than 1% of typical production expenses. While the ad is targeting Conservative audiences via FOX News and achieved a remarkably high creative effect score of 302, critiques about its production quality and potential stereotyping remain. This raises questions about the balance of cost-efficiency and craft in AI-generated media.
"We don't have the advertising budget of the big, woke credit card companies, and with AI, we don't need to. We can serve our audience content they love that is just as good as what the big players produce, all for a fraction of the cost."
"At 1% of the cost, how good does it have to be to be cost-effective? ... Creative effect of 302 is one of the highest scores globally this year, if not ever."
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