Tom Goodwin argues that the true potential of AI in advertising lies not in the ability to create ads but in enhancing the broader marketing process. He critiques those who simplistic view AI as a replacement for human creativity, emphasizing that successful marketing involves nuanced understanding and multi-faceted strategies, beyond mere optimization of images or ads. AI's role should be seen as complementary, offering insights and efficiency improvements, while acknowledging the complexities of the industry that cannot be replicated by technology alone.
I remain convinced that every AI tool claiming to 'make ads' has been built by people with no actual experience working in advertising.
People don't buy legal contracts; they buy advice. They don't buy solutions from McKinsey; they buy career insurance - or plausible deniability.
AI will have a profound impact on advertising, marketing, branding, design, CRM, media and every corner of business. But not in one leap.
Make no mistake: AI will have a profound impact ... But not in the way most people expect.
Collection
[
|
...
]