"When a consumer conducts a Google search with local intent, Google manipulates its results to promote its own local search offerings above those of its rivals," Yelp CEO Jeremy Stoppelman wrote in a blog post announcing the suit. "This anti-competitive conduct siphons traffic and advertising revenue from vertical search services, like Yelp, that provide objectively higher quality local business content for consumers."
"Google knows that it won't win on the merits of quality in local search, and its past and current behavior confirms this," Stoppelman added.
"Judge Amit Mehta's recent ruling in the government's antitrust case against Google, finding Google illegally maintained its monopoly in general search, is a watershed moment in antitrust law, and provides a strong foundation for Yelp's case against Google," Yelp general counsel Aaron Schur told The Register.
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