Yelp's lawsuit against Google alleges that the tech giant abuses its dominant search market position to disadvantage competitors, impacting Yelp's local advertising revenues and customer reach.
The lawsuit claims that Google's monopoly allows it to prioritize its own search and advertising products, hindering rival platforms like Yelp from effectively reaching customers.
Following a recent ruling against Google for antitrust violations, Yelp's legal action illustrates a growing willingness among companies to confront Google’s alleged anti-competitive practices.
Yelp's stock has received a Moderate Buy rating, reflecting some analyst optimism despite recent price declines and the company's struggle with Google's self-preferencing in local searches.
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