The 14th annual Yahoo Academy concluded with a pitch competition aimed at supporting Musicians Making A Difference (MMAD), a charity focused on at-risk youth in Australia. Participants from Australia and Singapore developed fundraising strategies to generate over AUS$200,000 annually. Team 'Hoo Ya' won with their innovative campaign 'MMAD About Silence', which addressed youth mental health via a multi-faceted approach incorporating busking and silent disco events. This year's event marked the inclusion of a Singaporean delegate on the winning team, highlighting cross-border collaboration and creativity in social impact initiatives.
The campaign, 'MMAD About Silence', aimed to address mental health challenges through a unique omni-channel strategy, combining busking, silent disco, and sports partnerships.
Team 'Hoo Ya' emerged victorious with a fundraising idea that focuses on breaking the silence surrounding youth mental health issues, demonstrating innovative collaboration.
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